Sub Rosa developed a launch campaign for the new fragrance by Yves Saint Laurent, Parisienne. The campaign includes a new site featuring an amazing video of Kate Moss, a chance to win a trip to Paris for New Year’s Eve 2009, and a 5 city tour by female journalists seeking to uncover the Parisienne experience in each city. The ensemble’s journey began after a grand Parisienne Masquerade in NYC to revel in the spirit, or as the French would say, the ‘je ne sais quoi’ of Parisienne.
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The Parisienne Experience
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Chandon Website Redesign
Sub Rosa was commissioned by Domaine Chandon to undertake a comprehensive redevelopment and redesign of Chandon.com. The redesign explored a myriad of new elements, including the development of an entirely new user architecture, creative direction, and technical infrastructure.
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Making Pretty Things
Giorgio Armani helps you get the look
We just wrapped post-production on a series of how-to videos for Giorgio Armani Beauty. These spots feature the brand’s celebrity face designer Tim Quinn taking viewers through the enormous product line and highlighting helpful professional tips on how to get the look. We’ll take any chance we get to spend the day on set with beautiful models, great clients, and an amazing crew. The videos are now live on the Armani site so check them out and get your cosmetic on.
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The Birth of Bravery
Diesel Fragrances explores the depths of bravery
Sub Rosa has officially completed the first phase of what has been an exciting campaign with L’Oréal for Diesel Fragrance’s Only The Brave. The campaign set out to explore bravery through the lens of the creative community. With live performances from recording artist Common to gallery installations featuring artists from over 20 countries contributing original artwork made exclusively for Diesel, to quite possibly one of the strangest videos we’ve ever produced, the campaign has recognized a great deal of success. Standing tall on the fragrance sales charts, the Only The Brave campaign has proven that it takes the right amount of heart, mind, and nerve to be brave.
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Wait, What?
Sub Rosa founder Michael Ventura interviews himself about the change in agency positioning
Sub Rosa is more than just a brand change for the agency formerly known as Seed. It is an endemic shift in the way we see the world and engage with it. In an effort to explore this change and learn a bit about ourselves in the process, Sub Rosa founder Michael Ventura has interviewed himself and answered some tough questions.
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Latest News
Chandon
02.18.2010 by Sub Rosa
Sub Rosa was commissioned by Domaine Chandon to undertake a comprehensive redevelopment and redesign of Chandon.com. The redesign explored a myriad of new elements, including the development of an entirely new user architecture, creative direction, and technical infrastructure.
This redesign has been highly received by consumers and the brand has recognized significant increases in traffic and retention on the site. In addition, recent sales promotions from the brand have seen higher activity and increased purchase as a result of the redesign. We’ll drink to that.
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