Working in partnership with the TED Conference,
Sub Rosa has developed a variety of installation spaces
for TED 2011 – The Rediscovery of Wonder.
TED 2011 Feature
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AT&T Feature
The AT&T Space was an interactive experience designed to explore
the ideas of wonder through the brand’s “Network of Intelligence”.
A tube-based sculptural installation was created and rigged with
interactive lighting displays that showcased the “pulse” of TED –
measured through conversations and tweets tracked by a custom
software application. -
SyFy Feature
Sub Rosa worked in concert with Syfy to suspend
the idea of attending a conference and transporting
yourself to another place. The Long Beach and New York
spaces became home to a “creature terrarium” of fabricated
other-worldly animals that brought the space to life. -
General Electric – TED 2011 Feature
GE’s installation at TED was focused on exhibiting artistic interpretations of some of their most innovative technologies.
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Neiman Marcus – NM Daily Feature
Sub Rosa was tapped by Neiman Marcus
to develop an online experience for the
brand’s new editorial presence – NM Daily.
Staffed by ex-pats from the fashion world,
this site is rapidly becoming a go-to destination
for fashion consumers around the globe. -
Levi’s Workshops Photo New York Feature
Sub Rosa and Levi’s® have collaborated
to conceive and create Levi’s® Workshops.On October 7, 2010, we opened the second
Levi’s® Workshop in New York City themed
around the craft of photography. Our photographic
resources offered a lens to focus in on exciting
activity in and around the city. -
7 For All Mankind Feature
The 7 For All Mankind team approached Sub Rosa for the redesign and development of their website in the summer of 2010. The brand was looking to enhance both the usability and functionality of the site; offering an expanded experience that takes into account the needs of the brand’s expansion into a variety of additional product lines.
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Levi’s x Opening Ceremony Feature
Sub Rosa joined forces with Levi’s®
to promote their collaboration with
Opening Ceremony during Fashion
Week 2011 in New York, Los Angeles,
and San Francisco. -
Small Agency of the Year Feature
Sub Rosa is proud to announce the acceptance
of Advertising Age’s 2010 Small Agency of the
Year Award for agencies of 10 and under.
This is an astounding and humbling experience
and one we are thrilled to share with our
clients and collaborators. -
Levi’s Workshops Print San Francisco Feature
Sub Rosa and Levi’s® have collaborated
to conceive and create Levi’s Workshops.
Started on July 1st, 2010, the Workshops
are a series of craft-based community spaces
build to encourage creation, inspiration,
and collaboration. -
GE Ecomagination Showcase
Sub Rosa was engaged by GE to
work on the 5 year anniversary
of Ecomagination.Sub Rosa was asked to support
the anniversary by curating a product
installation in San Francisco’s Bently
Reserve, showcasing 20 of the
company’s most crowning
achievements.