The 7 For All Mankind team approached Sub Rosa for the redesign and development of their website in the summer of 2010. The brand was looking to enhance both the usability and functionality of the site; offering an expanded experience that takes into account the needs of the brand’s expansion into a variety of additional product lines.
Sub Rosa worked closely with the brand after the redesign to also design and launch the brand’s blog. Curating content and developing online activity was essential in driving new traffic to the site after the redesign. As the brand continues to grow, new functionality and content will be integrated to continue to keep the site fresh and in step with the pace of the brand’s fashion sensibility.
