The AT&T Space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application. A large-scale microtile wall (20 feet long!) kept the conversation aggregated and TED attendees abreast of what AT&T programming would take place throughout the week. Touch surfaces and Cisco TelePresence stations rounded out the installation, allowing attendees to connect live with the people and content that make AT&T’s Network of Intelligence thrive.
