Sub Rosa | Agency

TED 2011

cohen — Mon, 28 Mar 2011 16:00:11 +0000

Working in partnership with the TED Conference, Sub Rosa has developed a variety of installation spaces for TED 2011 – The Rediscovery of Wonder.

AT&T – see details

General Electric – see details

Syfy – see details

Levi’s x Opening Ceremony

cohen — Fri, 25 Mar 2011 22:02:29 +0000

Sub Rosa joined forces with Levi’s® to promote their collaboration with Opening Ceremony during Fashion Week 2011 in New York, Los Angeles, and San Francisco. The outdoor media execution included a full MTA subway takeover in New York’s Columbus Circle (closest major hub to Fashion Week shows), a variety of outdoor projections, wild postings, and other outdoor media.

General Electric – TED 2011

cohen — Fri, 25 Mar 2011 22:00:53 +0000

GE’s installation at TED was focused on exhibiting artistic interpretations of some of their most innovative technologies. Artwork ranged from a wall of sculpted busts that, when paired with GE’s handheld ultrasound technology, allowed attendees to reveal hidden works of art beneath the surface, to a dynamic data visualization that synced with GE’s InBody scales to take the weight and BMI of the TED audience and compare it to national averages. Other installations included x-ray photography from artist Nick Veasey to Yves Behar’s prolific and drool-inducing designs for GE’s Wattstation.

SyFy – TED 2011

cohen — Fri, 25 Mar 2011 21:58:33 +0000

Sub Rosa worked in concert with Syfy to suspend the idea of attending a conference and transporting yourself to another place. The space became home to a “creature terrarium” of fabricated other-worldly animals that brought the space to life. In addition, custom lighting installations added a mood that made the space glow from corner to corner. In addition, a life simulcast was streamed to New York where Syfy team members and advertisers were able to virtually join the conversations at TED through telepresence robots from Anybots. These robots in both markets allowed New York and Long Beach attendees to have virtual conversations and explore each other’s spaces while on opposite coasts. New York’s experience was topped off with a molecular gastronomy demonstration and food service that reimagined traditional dishes in new ways for diners.

AT&T – TED 2011

cohen — Fri, 25 Mar 2011 21:57:05 +0000

The AT&T Space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application. A large-scale microtile wall (20 feet long!) kept the conversation aggregated and TED attendees abreast of what AT&T programming would take place throughout the week. Touch surfaces and Cisco TelePresence stations rounded out the installation, allowing attendees to connect live with the people and content that make AT&T’s Network of Intelligence thrive.

Levi’s Photo Workshop – New York

cohen — Fri, 25 Mar 2011 21:56:25 +0000

Following up the success of the Levi’s® Print Shop in San Francisco, Sub Rosa launched the Levi’s® Photo Workshop in the heart of Manhattan. During our time in New York we worked with iconic collaborators such as April Bloomfield (The Breslin, John Dory), Michael Stipe, Taschen, SPIN and Vice Magazines, HBO’s cast and crew of “Eastbound and Down”, and many many more.

Over the span of our 75 days, more than 50,000 people passed through the doors. Whether shooting on the main stage with our high-end Leica S-Systems, renting from the myriad of vintage cameras, or simply mugging for a photo booth picture, the main message remained clear – Levi’s® is a brand of the creative class and here to help local communities re-embrace their desires for craftsmanship and community.

The Workshop has packed up and will travel west where we’ll unveil a new incarnation this April in Los Angeles. See you then.

Neiman Marcus – NM Daily

cohen — Fri, 25 Mar 2011 21:50:43 +0000

Sub Rosa was tapped by Neiman Marcus to develop an online experience for the brand’s new editorial presence – NM Daily. Staffed by ex-pats from the fashion world, this site is rapidly becoming a go-to destination for fashion consumers around the globe.

Designed and developed by Sub Rosa, the site’s custom content management system allows a variety of writers and editors to collaborate in real-time, ensuring that the content is up to date as the fashions seen on the runways.

7 For All Mankind

cohen — Fri, 25 Mar 2011 21:49:59 +0000

The 7 For All Mankind team approached Sub Rosa for the redesign and development of their website in the summer of 2010. The brand was looking to enhance both the usability and functionality of the site; offering an expanded experience that takes into account the needs of the brand’s expansion into a variety of additional product lines.

Sub Rosa worked closely with the brand after the redesign to also design and launch the brand’s blog. Curating content and developing online activity was essential in driving new traffic to the site after the redesign. As the brand continues to grow, new functionality and content will be integrated to continue to keep the site fresh and in step with the pace of the brand’s fashion sensibility.

Small Agency of the Year

lui — Sat, 24 Jul 2010 22:34:49 +0000

Sub Rosa is proud to announce the acceptance of Advertising Age’s 2010 Small Agency of the Year Award for agencies of 10 and under. This is an astounding and humbling experience and one we are thrilled to share with our clients and collaborators. As a small agency, we have spent a great deal of time nurturing our relationships and building lasting trust in what we do. This award is proof that hard work, dedication, and a belief in your craft can lead to success. Our talented and committed team here at Sub Rosa thanks everyone for their continued support and we look forward to more growth and prosperity in the years to come.

General Electric Ecomagination Showcase

lui — Sat, 24 Jul 2010 20:57:13 +0000

Sub Rosa was engaged by GE to work on the 5 year anniversary of Ecomagination. In the past 5 years, the brand has spent millions of dollars and countless hours developing a suite of innovative and ecologically conscious programs, businesses, and products. Sub Rosa was asked to support the anniversary by curating a product installation in San Francisco’s Bently Reserve, showcasing 20 of the company’s most crowning achievements.

Working with collaborators from MIT Media Lab and NASA, Sub Rosa brought together some of the finest minds to help build installations that took the showcase from simple product displays to full-on experiences.

In order to showcase some of GE’s wind power innovations, we build a 15 foot long cloud that floated in the room and had data about wind power projected into it.

To display some of the brand’s avionics innovations we worked with long-time friend and collaborator Aaron Koblin to install his Flight Paths artwork that is currently on display in New York’s MOMA.

These are just two of many curiosity piquing installations that helped bring the spirit of Ecomagination to life. Be on the look out for more collaborations between Sub Rosa and GE soon.