Press
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Yahoo Advertising Blog
Water Cooler Talk: How Can Advertisers and Agencies Maximize the Effectiveness of Mobile Advertising?
Ad execs talk about the potential of creating relevant and personal experiences for consumers that can only be done on mobile, and what it takes to get there. Once again, we gather some ad agency friends around the virtual water cooler to get their answers to a burning industry question. This time we asked them, “How can advertisers and agencies maximize the effectiveness of mobile advertising?”
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Digiday
How Agencies Motivate Millennials
Agency execs frequently grumble about the younger generations that work under them. They’re impatient, demanding and often frustrating to work with, some say. With that in mind Digiday asked some senior agency staffers how they go about managing employees in the millennial generation and what they do to motivate them:
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Event Marketer
Syfy and esurance steal the show at SXSWi
It’s springtime in Austin and that means the South by Southwest Interactive, Film and Music Festival is playing host to the hip, high-tech and influential. Your friends at EM are on the scene, and we’re going to bring you the intel on all the new interactive offerings you’ve got to know about this year (look for it in our April issue). But first, a little taste of some of the brand activations we loved.
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The Little Black Book
Sub Rosa's Michael Ventura on Ted 2013
Every year around this time thinkers and innovators from a variety of worlds collide at the TED Conference in Long Beach, California. We go to TED because we want to be inspired. To use their words, we want to hear about “ideas worth spreading”. This year marked my 6th TED and more importantly, it marked a realization that what happens at TED (unlike Vegas), should decidedly not stay at TED....
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Food & Wine
The Plate Project
What We'll Be Eating in 35 Years: F&W asked some of the most original thinkers we know to sketch out their predictions on paper plates. The results are beautiful, inspiring and provocative.
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Forbes
30 Under 30 - Marketing and Advertising
Sub Rosa is proud to have our very own Kristopher Kowal included as one of the brightest minds in Marketing and Advertising on Forbes' 30 Under 30 list. Kris has led some of our most unique, engaging and interactive experiences for national brands such as GE, AT&T, Google, Johnson & Johnson, and Kiehl’s. Well done!
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Little Black Book
Sub Rosa London Bureau
Sub Rosa is thrilled to announce the opening of our London bureau. After a year of careful planning and UK executions for clients including GE, Nike, and Target, the team knew the time was right. We open Sub Rosa UK hearted by the fact that our work is a perfect fit for the progressive and curious audiences not only in London, but throughout Europe. As Sub Rosa continues to expand we will look for new and different ways to collaborate with brands and consumers around the globe.
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Contagious Magazine
Bigger Big Ideas
Sub Rosa found its way into Contagious Magazine's review of the advertising and design industry landscape. Identified as a "maker" agency, Sub Rosa was touted as one of the elite companies to watch who puts their thinking to work in the world by creating experiences both online and offline that help brands become more human and participatory in their consumer engagement. We are proud to be counted among the few companies in the world doing such progressive work and pledge our continued commitment to making interaction more real and memorable for brands and people around the globe.
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ADWEEK
New Model Agency: Sub Rosa
Sub Rosa's CEO Michael Ventura speaks to Adweek about how the agency approaches projects and works tirelessly to create an internal ecosystem that fosters creativity and success for clients. This is part of an ongoing series by Adweek that explores new agency models for the advertising industry and interviews thought-leaders to understand how a new generation is shaping the business.
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Cool Hunting
Making Things Story
Continuing our efforts with the GE Garage program, Coolhunting visited the New York location, hosted by the ever-changing STORY. The space is complete with 30-days of original programming, 3D printers, CNC mills, laser engravers and tons of amazing product from makers and creators from around the world. The program will run for the month of October so get there before it's gone!
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Inc.
2012 List of America's Fastest Growing Companies
Sub Rosa is proud to announce that we have been named one of America's 5,000 Fastest Growing Companies by Inc. Magazine. This distinction is truly an honor and a testament to the hard work and dedication of the entire Sub Rosa team. As we continue to grow, we are happy to count ourselves among many amazing organizations also working tirelessly to make everything they bring to the world meaningful and as effective as possible.
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Forbes
Tradition Meets Experimentation In GE's Agency Mix
It is always an honor to be covered in the press. It's even more of an honor when you can be covered in the press along with an interview from one of your favorite clients. Our amazing GE team and Sub Rosa's CEO Michael Ventura sat down with Forbes to discuss how our partnership works, where ideas come from, and how to make a brand as big as GE dynamic and human at the same time.
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.Net Magazine
Profile: Sub Rosa
Sub Rosa's Founder and CEO Michael Ventura was profiled in this month's issue of .Net magazine. The interview asked a lot of questions we hear often – focusing on themes surrounding the agency's culture, the type of work we do, and some inquisition about the "specialness" of our projects.
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Cool Hunting
myThread Pavilion
The launch of Nike's Flyknit product has been an amazing experience for all of us at Sub Rosa. After having built the global strategy that brought this product to 6 countries around the world, we had the opportunity to install a massive exhibition in Nike's Bowery Stadium here in our home town of New York. Coolhunting came to the opening of the installation and documented the process with us and artist Jenny Sabin. Look for more articles as other installations are revealed around the globe.
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The Wall Breakers
We Are Sub Rosa
Sub Rosa was recently interviewed by The Wall Breakers to discuss some of our favorite projects and how we brought them to life. This article really dove deep into a few of our efforts from the past year and gave some exclusive looks at photos and behind-the-scenes details about what it took to get them off the ground.
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Little Black Book
Sub Rosa Transforms King's Cross Gym for GE
For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event, and executive meeting facility highlighting GE’s commitment as a worldwide Olympic partner through 2020. Visitors were given a unique view into GE technology and applications, engaging with scanning devices utilized throughout the Games by medics, trainers, and hospitals – including even the horses ridden in equestrian events, alongside GE’s industrial solutions powering and moving people to the Games.
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Advertising Age
Silver Agency of the Year
Sub Rosa is honored to be awarded the Advertising Age Small Agency of the Year Silver Award! This acknowledgement is a testament to the hard work, dedication, and commitment we put into each and every project. Sincere thanks go to our collaborative clients and understanding families and friends who despite our fanaticism and unquenchable work ethic, understand what it takes to do what we do well.
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International Design Excellence Awards '12
IDEA 2012 Bronze Research Award
As part of a $1 billion global commitment to accelerate cancer innovation, GE partnered with designers, foundations and corporations to reimagine the breast-cancer screening and treatment journey. To gain a better understanding of the full screening cycle and its relationship to the emotional and physical needs of women, GE launched a design research project that explored the reasons why some women don’t get screened more frequently.
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Fast Company
How Brands Get Buzz At South By Southwest
In 2012 Sub Rosa's partnership with GE brought tons of attention and affection to the manufacturing giant's brand. While many would think SXSW is a place that is hard for a brand like GE to stand out, we proved that a good idea, some blow torches, and a taco truck can definitely create some buzz.
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Mashable
GE Wants You to Play With Power Tools at SXSW
In 2012 GE and Sub Rosa teamed up to unveil the GE Garages at SXSW. The inaugural opening brought together collaborators from Techshop, Skillshare, MakerBot, MAKE Magazine, littleBits, Inventables, Quirky, Autodesk, and others to put tools into the hands of people interested in the latest and greatest manufacturing technologies.
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Advertising Age
What Brands Can Learn From Bands
What are some of the best practices brands can take from the way the music industry has marketed itself? That's the question Advertising Age asked our COO Jeff Kempler. Jeff's 20+ years as a music executive make him an expert in field and his insights proved to be well received by the advertising and music industry alike.
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Fast Company
GE Wants To Redesign Your Breast Cancer Experience
In the Fall of 2011, Sub Rosa met one of the company's most daunting assignments yet – to help GE redesign the mammography experience. Over the course of 30-days we undertook a multitude of research and prototyping to help create a series of new and inventive strategies to improve screening rates, detection, and the overall patient experience. We are humbled and proud of the work we've done and will continue to develop ways to make our world healthier.
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PSFK
Community Photography Creation and Collaboration
Whether it was a book release party for Taschen, a sports photo exhibit to celebrate the season finale of HBO's "Eastbound and Down", or just hanging out with Michael Stipe shooting and animating a stop motion video, the Levi's Workshops were a huge success. Here, PSFK expounds on some of the bells and whistles.
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Advertising Age
Small Agency of the Year
Sub Rosa is honored to proudly accept the 2010 Small Agency of the Year Award from Advertising Age. We are especially thankful to our amazing and dedicated team, our brave and ambitious clients, and our very understanding families who support us every step along the way.
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