Beyoncé’s B-Day Album Launch

Project Description

We’ve worked with Sony Music to create digital initiatives for various Sony / BMG recording artists. The sites aimed to develop the brand / consumer relationship, promote customer loyalty, enact product promotion initiatives, and show Sony’s commitment to their customers and their lifestyles.

In addition we were awarded the opportunity to work with Beyonce and help create her first “career” site – featuring information on her forays into fashion, film, and advertising as well as her stellar music career.