GE Works Centre
- The Constellation
- Top down view of the Constellation and the Reception Desk
- The Olympic Park touchscreen display
- Jenbacher Installation
- City Infrastructure Installation
- Guests viewing the Games in 3D
- Tower Bridge holographic display
- Simulcast Lounge and Cafe
- Exterior LED Mesh with GE Works and Olympic messaging
For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event space, and executive meeting facility highlighting GE’s commitment as a worldwide Olympic partner through 2020. Visitors were given a unique view into GE technology and applications that GE had deployed in and around the city of London to aid in making these games the more sustainable in history.
Sub Rosa designed a variety of interactive product installations that allowed guests of GE to explore the wonder of GE's work.
The Works Centre design included a high definition LED mesh on the building’s exterior, scale models, multi-touch surfaces, a holographic projection of Tower Bridge, and Constellation, a unique lighting installation visualizing realtime social media chatter about GE and the Games. The Works Centre also hosted a full schedule of events and programming, including lectures, presentations, and a fully catered hospitality suite.
700 GE Tetra Contour lights used to create the lighting installation at the Centre
3,048 painful hours between submitting our applications to the city of London to allow us to install the massive LED mesh on the exterior of this historic building and getting our approval
7,500 number of canapés served throughout the games at the GE Works Centre
10 million tweets visualized through the Constellation