Levi’s x Opening Ceremony
Sub Rosa joined forces with Levi’s® to promote their collaboration with Opening Ceremony during Fashion Week 2011 in New York, Los Angeles, and San Francisco. The outdoor media execution included a full MTA subway takeover in New York’s Columbus Circle (closest major hub to Fashion Week shows), a variety of outdoor projections, wild postings, and other outdoor media.
144 manhole covers covered
650 posters covering New York's Columbus Circle subway station