TED 2011

Project Description

As experience designers for the TED Conference, Sub Rosa works with sponsor brands to create immersive experiences throughout the event.

The 2011 AT&T sponsored social space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application.

A large scale microtile wall kept the conversation aggregated and TED attendees abreast of what AT&T programming would take place throughout the week. Touch surfaces and Cisco Telepresence stations rounded out the installation, allowing attendees to connect live with the people and content that make AT&T’s Network of Intelligence thrive around the globe.