AIEQ: Sub Rosa’s audience-first, cultural intelligence platform.
AIEQ delivers actionable insights that help brands build lasting and meaningful relationships with their audiences, in cultural moments that matter.
We've built an audience-first, cultural intelligence technology platform that gives brands the context to bridge the gap between the audiences they care about and the trends and cultural movements those audiences are engaging with today.
Deliver trends and insights coupled with audience and brand intelligence to better connect with market needs.
Provide diverse, germane context tied to discrete client needs to inform decision making.
Generate actionable insights and strategic recommendations at the intersection of man and machine.
Generate actionable insights and strategic recommendations at the intersection of AI and EQ.
Discover and explore
Emerging trends of a brand’s identified audience(s)
Inform and inspire
Brand strategies and actions
Elevate and optimize
Creative decision making
Align and connect
Audiences with empathy
The ability to move third-party audience data into our database, store it safely, and secure it for further analysis
CONTEXTUALIZING TRENDS & AUDIENCES
Identifying trends in social media and enriching them with audience data
A methodology that combines the best of human intelligence (strategists, analysts, creatives) with our Applied Empathy methodology to deliver meaningful insights and reports.
DISPLAYING RESULTS INTUITIVELY
Displaying trends and creative provocations that are clear, actionable, and always-on.