AIEQ: Sub Rosa’s audience-first, cultural intelligence platform.

AIEQ delivers actionable insights that help brands build lasting and meaningful relationships with their audiences, in cultural moments that matter.

Empathy for your key audiences requires context.

What they are interested in now. How it feels to be them today. When to play a meaningful role in their lives.

We've built an audience-first, cultural intelligence technology platform that gives brands the context to bridge the gap between the audiences they care about and the trends and cultural movements those audiences are engaging with today.

The AIEQ Process

Deliver trends and insights coupled with audience and brand intelligence to better connect with market needs.

Provide diverse, germane context tied to discrete client needs to inform decision making.

Generate actionable insights and strategic recommendations at the intersection of man and machine.

Generate actionable insights and strategic recommendations at the intersection of AI and EQ.

AIEQ makes insights actionable, empowering your brand in 4 key ways.

Discover and explore

Emerging trends of a brand’s identified audience(s)

Inform and inspire

Brand strategies and actions

Elevate and optimize

Creative decision making

Align and connect

Audiences with empathy

Art & science, all in one place.

The AIEQ offering leverages Sub Ros’s proprietary empathic design methodology in combination with cutting-edge AI technology to contextualize insights and solutions for brands, substainitaign the art of insight with the science of data and technology.

EMPATHIC ONBOARDING Onboarding Interview & Brand Surveys We start by immersing in your brand, team, and audience(s) through a series of discovery sessions with your team and audiences.
SCORING & INSIGHTS Brand Empathy Benchmark & Insights Report A report on your brand’s current empathic strengths and audience perception identifies opportunity areas and insight directives.
WORKSHOP & MEASUREMENT Collaborative Work Sessions & Ongoing Growth A series of actions designed to help your team identify specific near-term strategies to improve engagement with key audiences and measure success.

AIEQ delivers value to you and your business in 4 critical areas.


The ability to move third-party audience data into our database, store it safely, and secure it for further analysis


Identifying trends in social media and enriching them with audience data


A methodology that combines the best of human intelligence (strategists, analysts, creatives) with our Applied Empathy methodology to deliver meaningful insights and reports.


Displaying trends and creative provocations that are clear, actionable, and always-on.

Partnership begins with context.

To begin to build our partnership, we’d like to discuss your specific needs and understand how AIEQ can help bring greater context to your marketing and communications efforts.

Schedule a Demo to Start the Journey